Industry Research: Mood Board

From this mood board, I can evaluate that most rapper wear gold chain necklaces which could portray their status of how they have a high status in the industry. They wear more than one chain which shows that they are wealthy and prestige.
They also usually wear dark clothing which could show how they are masculine and deep. Dark could symbolize negative feelings and evil which most rappers present themselves as in their songs. Hip hop artists also wear baseball caps and snap-backs as they started trending in the hipster society as most people thought it looks cool and fashionable. This is how the main-streamers get their fashion sense as most main-streamers listen to hip hop.
Furthermore, a lot of rappers have multiple tattoo's, this could represent that they are ghetto and to make themselves look more 'cool' which is what most rapper aspire to do.